{"id":8275,"date":"2025-10-15T09:07:18","date_gmt":"2025-10-15T08:07:18","guid":{"rendered":"https:\/\/www.thewave.com\/?p=8275"},"modified":"2025-10-15T09:07:19","modified_gmt":"2025-10-15T08:07:19","slug":"dryrobe-renew-partnership","status":"publish","type":"post","link":"https:\/\/www.thewave.com\/dryrobe-renew-partnership\/","title":{"rendered":"The Wave and Dryrobe\u00ae Celebrating 6 Years of Partnership"},"content":{"rendered":"\n

We\u2019re excited to announce that The Wave and Dryrobe\u00ae<\/mark><\/a> have renewed our partnership, celebrating six years of working together and looking forward to a bright new chapter ahead. <\/p>\n\n\n\n

A Shared Journey<\/strong> <\/p>\n\n\n\n

From the very beginning, Dryrobe\u00ae has been part of The Wave\u2019s story. When we opened our doors in 2019 as a world-first inland surfing lake, they were right there with us, keeping our team of surf coaches, lifeguards and hosts warm and dry as they supported thousands of surfers every year. <\/p>\n\n\n\n

But this partnership goes far beyond practical kit. We share deep-rooted values: a love of water, waves and the outdoors, and a commitment to helping people stay active in nature all year round. Both brands are built on purpose as much as performance, striving to create positive impact for people and planet. <\/p>\n\n\n\n

Looking Ahead<\/strong> <\/p>\n\n\n\n

This renewal comes at a really exciting moment for us. Following a recent change of ownership, The Wave is stepping into a new era. Renewing our partnership with a long-term partner like Dryrobe\u00ae is a powerful signal of confidence in our future as a thriving, forward-thinking hub for the UK\u2019s surf community. <\/p>\n\n\n\n

We are both world-first businesses that have established completely new sectors and aim to show that businesses can be a force for good. Together, we\u2019re proud to support all levels of surfing, from grassroots to professional surfers, and with a particular shared support for the UK’s para or adaptive surfing community. <\/p>\n\n\n\n

Working for People and Planet<\/strong> <\/p>\n\n\n\n

Sustainability is at the heart of this partnership. As part of our renewed agreement, we\u2019re working with Dryrobe\u00ae and Reskinned on an exciting new scheme to recycle and repurpose old Dryrobe\u00aes that are no longer fit for everyday use. This aligns perfectly with our shared goal to minimise environmental impact and drive positive social change. <\/p>\n\n\n\t\n\t\t

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Q&A with Nick Rees, Global Partnerships Manager at Dryrobe\u00ae<\/strong> <\/h2>\n\n\n\n

Dryrobe\u00ae has been part of The Wave\u2019s journey since day one. What made this partnership feel like the right fit from the start?<\/strong> 
 
From the beginning, we could see that The Wave was going to be something really special – a world-first inland surfing lake, built with a clear sense of purpose. Surfing is at the heart of who we are at Dryrobe\u00ae, so it was a natural fit. We\u2019ve always admired The Wave\u2019s ambition to get more people outdoors and in the water – which completely aligns with what we exist to do – and it\u2019s been amazing to grow alongside them. <\/p>\n\n\n\n

Surfing is such a core part of Dryrobe\u00ae\u2019s identity. Can you tell us a bit about how the brand started and why surfing remains so important today?<\/strong> 
 
Dryrobe\u00ae was born on the beach. Our founder, Gideon Bright, came up with the original design after years of changing out of wetsuits in freezing car parks after surf sessions. Surfing is where it all started for us, and it continues to inspire everything we do. It\u2019s not just a sport, it\u2019s a community and a lifestyle, and we\u2019re proud to keep supporting it in every way we can. <\/p>\n\n\n\n

You\u2019ve renewed the partnership after 6 years. What makes The Wave such a special place for you personally, and for the brand?<\/strong> 
 
The Wave is the original surf park – that I feel has set the tone for what these surf park destinations can and should be. For me, it\u2019s always felt like more than just a place to surf. It\u2019s about people coming together, whether they\u2019re complete beginners or seasoned surfers. That spirit of inclusivity really resonates with us at Dryrobe\u00ae, and it\u2019s why we\u2019re so committed to continuing this partnership. <\/p>\n\n\n\n

Both Dryrobe\u00ae and The Wave share a focus on sustainability. What excites you most about the Reskinned scheme and other eco-initiatives you\u2019re working on?<\/strong> 
 
We\u2019re really excited about the new scheme with Reskinned. Dryrobe\u2019s are built to last with many of our first still going strong a decade later, but eventually for the staff at The Wave and their heavy daily duty usage since opening it\u2019s important to update the kit. This will ensure they are as fit for the intense usage and that the Wavemakers stay warm and dry. Working with The Wave to give old robes a second life is a brilliant example of how businesses can come together to find practical, sustainable solutions. It\u2019s exactly the kind of initiative that shows our values in action. <\/p>\n\n\n\n

The Wave is home to surfers of all ages, backgrounds and abilities. How does Dryrobe\u00ae see its role in supporting grassroots, professional and adaptive surf communities?<\/strong> 
 
For us, it\u2019s about making sure everyone feels welcome and supported. We\u2019ve worked with grassroots surf clubs, elite athletes and the adaptive surf community for years, and we\u2019re passionate about levelling the playing field so that surfing really is for everyone. We have actively supported athletes and events at every level, partnering with organisations such as The Wave Project and supporting Team England Adaptive Surfing by providing kit, funding and visibility, helping athletes compete on the world stage. The Wave shares that vision – for example being the training centre for Team England Adaptive and hosting the English Para Surfing Open comp – and that\u2019s one of the reasons this partnership is so powerful.  <\/p>\n\n\n\n

Beyond surfing, Dryrobe\u00ae has become a global name in outdoor adventure. How does this partnership with The Wave connect to that wider vision?<\/strong> 
 
At Dryrobe\u00ae we talk a lot about enabling people to do more of what they love, outdoors, all year round. Whether it\u2019s surfing, swimming, trail running or just walking the dog, it\u2019s about breaking down barriers to adventure. <\/p>\n\n\n\n

Through our Warmth Project<\/strong> – our social impact initiative – we have donated thousands of products and grants to charities and community groups, including surf therapy and adaptive sports programmes. The project has already supported over 200 grassroots organisations worldwide, ensuring more people, regardless of ability or background, can access the benefits of being active outdoors. <\/p>\n\n\n\n

The Wave embodies that same spirit, encouraging people to embrace nature and try something new, even if they\u2019ve never stepped on a surfboard before.  <\/p>\n\n\n\n

Looking ahead, what do you hope this renewed partnership will achieve for surfers and the wider community?<\/strong> 
 
I\u2019d love to see us continue to inspire people to fall in love with surfing and the outdoors, and to do it in a way that creates lasting positive impact. Together, we can support the surf community at every level, while also showing that business can be a force for good. That\u2019s something I\u2019m hugely proud of. <\/p>\n\n\n\n

Want to learn more about our mission and impact? Take a look at The Wave <\/em>Impact Report 2024-25.<\/em> <\/mark><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re excited to announce that The Wave and Dryrobe\u00ae have renewed our partnership, celebrating six years of working together and looking forward to a bright new chapter ahead.\u00a0<\/p>\n","protected":false},"author":8,"featured_media":8280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-topics"],"acf":[],"yoast_head":"\nThe Wave and Dryrobe\u00ae Celebrating 6 Years of Partnership - The Wave<\/title>\n<meta name=\"description\" content=\"We\u2019re excited to announce that The Wave and Dryrobe\u00ae have renewed our partnership, celebrating six years of working together.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thewave.com\/dryrobe-renew-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Wave and Dryrobe\u00ae Celebrating 6 Years of Partnership - 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