{"id":1460,"date":"2021-05-11T14:52:01","date_gmt":"2021-05-11T13:52:01","guid":{"rendered":"http:\/\/localhost:8000\/?p=1460"},"modified":"2021-10-28T11:37:10","modified_gmt":"2021-10-28T10:37:10","slug":"what-has-shaped-surfings-culture-of-cool","status":"publish","type":"post","link":"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/","title":{"rendered":"What has shaped surfing\u2019s culture of \u2018cool\u2019?"},"content":{"rendered":"\n<p><br>From laidback go-with-the-flow attitudes, to post-punk-hipster, lifestyles have been shaped around the \u2018cool\u2019 of surfing. Today there are over 30 million surfers in the world, a rainbow spectrum of ages and nations. Surfing is used therapeutically to treat post-traumatic stress disorder and to channel the energies of otherwise wild kids. Surfing is tactile (immersed in water) and so surf culture has mirrored this, spawning a visual feast of photography, fashion, graphics, film, music album covers and posters, all linking back to the addictive feel of a board and that irresistible sensation of riding a wave.<\/p>\n\n\n\n<p>When the ocean-roaming Polynesians settled Hawaii in 400AD, stand-up surfing developed into a complex cultural practice. Surfing was \u2018the sport of kings and queens\u2019 &#8211; hierarchical, not even a meritocracy (where the best riders could claim the best boards) and certainly not a democracy as it is today, where any level of surfer can own any kind of board. The Hawaiians wrote love stories around surfing. And surfing was feminised &#8211; the ancient break Kekaiomamala (The Sea of Mamala) was named after a ladies champion. The board was her status symbol. One Hawaiian legend tells of a local enticed by a chieftess to ride alongside her at a Waikiki break reserved for royalty. He was nearly executed by the ruling chief, saving himself only after he was able to skewer 400 rats with a single shot. The democratizing of surfing is one of the great success stories of post-war America, where, in California in the 1950s, surfing gained an identity as a sport where \u2018all can be kings and queens\u2019.<img decoding=\"async\" width=\"500\" height=\"333\" class=\"wp-image-2652 lazyload\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/333;width: 500px;\" data-src=\"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/GidgetBook-min.width-710.jpg\" alt=\"\" data-srcset=\"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/GidgetBook-min.width-710.jpg 710w, https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/GidgetBook-min.width-710-300x200.jpg 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/p>\n\n\n\n<p>In the breathing space before the Vietnam War, California was about aspiration, upward mobility and the fizz of the new. The crashing ocean, with its ozone-filled spray, became the playground for the young. And \u2018extreme sports\u2019 were born at this time, putting adrenalin and style into the mix. The arts were also enjoying an explosion of innovation. Jack Kerouac\u2019s&nbsp;<em>On the Road<\/em>&nbsp;(1957) was published in the same year as Frederick Kohner\u2019s&nbsp;<em>Gidget<\/em>&nbsp;(1957), relaying the story of his daughter\u2019s (Kathy \u2018Gidget\u2019 Kohner) summertime learning to surf in Malibu, Los Angeles. Putman Books sold the film rights for&nbsp;<em>Gidget<\/em>&nbsp;to Colombia Pictures, and the first&nbsp;<em>Gidget<\/em>&nbsp;movie (1959) featured Sandra Dee and James Darren, with sensual images of surfing and the explosive bikini (named after the Pacific atoll testing ground of the atomic bomb).<\/p>\n\n\n\n<p class=\"has-text-align-left\">The \u2018cool\u2019 new surfing performance repertoire was called \u2018hotdogging\u2019, modelled in a pioneering 1959 film by Bud Browne &#8211;&nbsp;<em>Cat on a Hot Foam Board<\/em>&nbsp;&#8211; a take on Tennessee Williams\u2019 play&nbsp;<em>Cat on a Hot Tin Roof<\/em>&nbsp;(1955). While Sal and Dean were dancing \u2018mambo jambo\u2019 in Mexico, in Kerouac\u2019s&nbsp;<em>On the Road<\/em>, Californian surfers were \u2018hanging ten\u2019 and \u2018shooting the curl\u2019, before also heading to Mexico through surf travel, described as \u2018loose\u2019, \u2018relaxed\u2019, \u2018open toed\u2019 and of course \u2018cool\u2019 in Bruce Browne\u2019s&nbsp;<em>Barefoot Adventure<\/em>&nbsp;(1960) and&nbsp;<em>Surfing Hollow Days<\/em>&nbsp;(1961). Their surfboards were bright and beautiful things, echoing the revolutions in painting brought by the Abstract Expressionists.<img decoding=\"async\" width=\"300\" height=\"450\" class=\"wp-image-2656 lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/450;width: 300px;\" data-src=\"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/PointBreakFilm-min.width-710.jpg\" alt=\"\" data-srcset=\"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/PointBreakFilm-min.width-710.jpg 710w, https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/PointBreakFilm-min.width-710-200x300.jpg 200w, https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/PointBreakFilm-min.width-710-683x1024.jpg 683w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/p>\n\n\n\n<p>The development of simple, light roof racks and availability of cheap automobiles and smooth asphalt highways meant that inland (\u2018valley\u2019) surfers could hit the coast, perhaps in a&nbsp;<em>Ford<\/em>&nbsp;\u2018Woodie\u2019. So began the need for wave forecasting, an intuitive surf science of meteorology and expert coastal geology. Locals might say \u2018You should have been here yesterday\u2019.<\/p>\n\n\n\n<p>With the emerging surf culture came language (\u2018dude\u2019, \u2018rad\u2019), \u2018shaka\u2019 signs, reverberating electric guitar and drum based surf music (Dick Dale, the Surfaris), clothes (Hawaiian print boardshort baggies, heavy cotton crew neck T-shirts with screen printed logos on the back), bleached hair, skateboarding shoes (Vans), hoodies before hip-hop, magazines (with in-your-face water photography and cutting-edge graphics) and films &#8211;&nbsp;<em>The Endless Summer<\/em>&nbsp;(1966) whetting appetites for discovery;&nbsp;<em>Big Wednesday<\/em>&nbsp;(1978) and&nbsp;<em>Apocalypse Now<\/em>&nbsp;(1979) mixing nostalgia with bittersweet political comment;&nbsp;<em>Point Break<\/em>&nbsp;(1991\/ 2015) portraying surfers as \u2018outsiders\u2019. Surfing signified both a healthy lifestyle and a rebellious nature. One Malibu local from the 1960s was so light-footed that he was nicknamed \u2018Da Cat\u2019 \u2013 but you\u2019d better not get on the end of those claws! Mickey Dora possessed an irascible temper and was famous for getting into scrapes.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Rick Griffin, the house artist for&nbsp;<em>Surfer<\/em>&nbsp;magazine, invented the first surfing cartoon hero \u2013 Murphy, a goofy kid of the early 1960s who never grew up, then suddenly morphed in the mid \u201860s to create some of the first psychedelic art. An overnight revolution changed the graphic design from jazz-inspired to progressive-rock fantasy. Then the broadcast of surfing cool shifted from California to Australia. As the Vietnam War and the Protest Movement reached a peak, a core of top Australians &#8211; led by Nat Young &#8211; began using shorter boards, inspired by dolphin-shaped fins and \u2018carving\u2019 radical turns. What emerged was an animal arrogance, a slash \u2019n\u2019 tear approach that had not existed in surfing before. But the aggressive \u2018Aussies\u2019 soon cooled out, retired to the country, discovered Byron Bay and the exotic Indonesia experience, showcased in Alby Falzon\u2019s groundbreaking 1971 film,&nbsp;<em>Morning<\/em>&nbsp;<em>of the Earth<\/em>. Alby had also started&nbsp;<em>Tracks<\/em>, a counterculture surf magazine based on the highly successful&nbsp;<em>Rolling Stone<\/em>. \u2018Back to nature\u2019 in turn shaped journalistic style, clothes, music and \u2018surfing cool\u2019.<img decoding=\"async\" width=\"350\" height=\"445\" class=\"wp-image-2658 lazyload\" style=\"--smush-placeholder-width: 350px; --smush-placeholder-aspect-ratio: 350\/445;width: 350px;\" data-src=\"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/RickGriffin2-min.width-710.jpg\" alt=\"\" data-srcset=\"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/RickGriffin2-min.width-710.jpg 710w, https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/RickGriffin2-min.width-710-236x300.jpg 236w\" data-sizes=\"(max-width: 350px) 100vw, 350px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/p>\n\n\n\n<p>As surfboards got faster and lighter, the seeds of professional and aerial surfing were spawned in the 1970s and \u201880s. And as new surf breaks were developed so beach cultures followed: Biarritz, Byron Bay, Kuta, Rio de Janeiro and Newquay. Surf travel\u2019s notorious independence acted as a model for those who wanted \u2018off the beaten track\u2019 experiences, and surfers became pioneers in Sri Lanka, Mauritius, Fiji, Madeira, Morocco, Liberia, the Philippines, the Maldives, Norway and Iceland, while urban surf communities (whose local spot might now be a surf lake) injected exciting new energy into surf culture.<\/p>\n\n\n\n<p>Today a fresh generation of local surfers are re-discovering that various forms of prone waveriding have existed for thousands of years along the coastlines of Africa and around the Pacific and Indian Ocean. In Peru, depictions on pottery of reed fishing canoes being surfed standing up date back to 1,000BC. And in China, poetry describes river-bore riding festivals from one thousand years ago. The image of \u2018surfing is cool\u2019 is no longer dominated by the Hawaiian, Californian and Australian narratives, but is now fused with new perspectives from South America, Asia, Africa and Europe. And however \u2018surfing cool\u2019 continues to be shaped, the guiding force will be that visceral sensation of riding a wave.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From laidback go-with-the-flow attitudes, to post-punk-hipster, lifestyles have been shaped around the \u2018cool\u2019 of surfing.<\/p>\n","protected":false},"author":6,"featured_media":1021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[21],"class_list":["post-1460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-topics","tag-special-offers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What has shaped surfing\u2019s culture of \u2018cool\u2019? - The Wave<\/title>\n<meta name=\"description\" content=\"From laidback go-with-the-flow attitudes, to post-punk-hipster, lifestyles have been shaped around the \u2018cool\u2019 of surfing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What has shaped surfing\u2019s culture of \u2018cool\u2019? - The Wave\" \/>\n<meta property=\"og:description\" content=\"From laidback go-with-the-flow attitudes, to post-punk-hipster, lifestyles have been shaped around the \u2018cool\u2019 of surfing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/\" \/>\n<meta property=\"og:site_name\" content=\"The Wave\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheWaveSurfing\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-11T13:52:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-28T10:37:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/CreditImageCabin_VJB_2114-min-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sam Bleakley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheWave\" \/>\n<meta name=\"twitter:site\" content=\"@TheWave\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Bleakley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/\"},\"author\":{\"name\":\"Sam Bleakley\",\"@id\":\"https:\/\/www.thewave.com\/#\/schema\/person\/154e019174c8830a426bfba3ec9ab3bf\"},\"headline\":\"What has shaped surfing\u2019s culture of \u2018cool\u2019?\",\"datePublished\":\"2021-05-11T13:52:01+00:00\",\"dateModified\":\"2021-10-28T10:37:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/\"},\"wordCount\":1120,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.thewave.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/CreditImageCabin_VJB_2114-min-scaled.jpg\",\"keywords\":[\"Special offers\"],\"articleSection\":[\"All Topics\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/\",\"url\":\"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/\",\"name\":\"What has shaped surfing\u2019s culture of \u2018cool\u2019? - The Wave\",\"isPartOf\":{\"@id\":\"https:\/\/www.thewave.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/CreditImageCabin_VJB_2114-min-scaled.jpg\",\"datePublished\":\"2021-05-11T13:52:01+00:00\",\"dateModified\":\"2021-10-28T10:37:10+00:00\",\"description\":\"From laidback go-with-the-flow attitudes, to post-punk-hipster, lifestyles have been shaped around the \u2018cool\u2019 of surfing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/#primaryimage\",\"url\":\"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/CreditImageCabin_VJB_2114-min-scaled.jpg\",\"contentUrl\":\"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/CreditImageCabin_VJB_2114-min-scaled.jpg\",\"width\":2048,\"height\":1366},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.thewave.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What has shaped surfing\u2019s culture of \u2018cool\u2019?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thewave.com\/#website\",\"url\":\"https:\/\/www.thewave.com\/\",\"name\":\"The Wave\",\"description\":\"Bristol&#039;s slice of the ocean\",\"publisher\":{\"@id\":\"https:\/\/www.thewave.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thewave.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.thewave.com\/#organization\",\"name\":\"The Wave\",\"url\":\"https:\/\/www.thewave.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.thewave.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/10\/wave-logo-DeepBlue-55mm.png\",\"contentUrl\":\"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/10\/wave-logo-DeepBlue-55mm.png\",\"width\":159,\"height\":159,\"caption\":\"The Wave\"},\"image\":{\"@id\":\"https:\/\/www.thewave.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/TheWaveSurfing\",\"https:\/\/x.com\/TheWave\",\"https:\/\/www.instagram.com\/thewave\/?hl=en\",\"https:\/\/www.linkedin.com\/company\/the-wave-uk\/\",\"https:\/\/www.youtube.com\/watch?v=UpCcnIFxgPc&amp;amp;amp;amp;amp;amp;amp;amp;ab_channel=TheWave\",\"https:\/\/en.wikipedia.org\/wiki\/The_Wave_(company)\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.thewave.com\/#\/schema\/person\/154e019174c8830a426bfba3ec9ab3bf\",\"name\":\"Sam Bleakley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.thewave.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7fb8297fc76f3f134ec545cb1aae32c97c37b61c3f73b1c972824d4bb3face40?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7fb8297fc76f3f134ec545cb1aae32c97c37b61c3f73b1c972824d4bb3face40?s=96&d=mm&r=g\",\"caption\":\"Sam Bleakley\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What has shaped surfing\u2019s culture of \u2018cool\u2019? - The Wave","description":"From laidback go-with-the-flow attitudes, to post-punk-hipster, lifestyles have been shaped around the \u2018cool\u2019 of surfing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/","og_locale":"en_GB","og_type":"article","og_title":"What has shaped surfing\u2019s culture of \u2018cool\u2019? - The Wave","og_description":"From laidback go-with-the-flow attitudes, to post-punk-hipster, lifestyles have been shaped around the \u2018cool\u2019 of surfing.","og_url":"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/","og_site_name":"The Wave","article_publisher":"https:\/\/www.facebook.com\/TheWaveSurfing","article_published_time":"2021-05-11T13:52:01+00:00","article_modified_time":"2021-10-28T10:37:10+00:00","og_image":[{"width":2048,"height":1366,"url":"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/CreditImageCabin_VJB_2114-min-scaled.jpg","type":"image\/jpeg"}],"author":"Sam Bleakley","twitter_card":"summary_large_image","twitter_creator":"@TheWave","twitter_site":"@TheWave","twitter_misc":{"Written by":"Sam Bleakley","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/#article","isPartOf":{"@id":"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/"},"author":{"name":"Sam Bleakley","@id":"https:\/\/www.thewave.com\/#\/schema\/person\/154e019174c8830a426bfba3ec9ab3bf"},"headline":"What has shaped surfing\u2019s culture of \u2018cool\u2019?","datePublished":"2021-05-11T13:52:01+00:00","dateModified":"2021-10-28T10:37:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/"},"wordCount":1120,"commentCount":0,"publisher":{"@id":"https:\/\/www.thewave.com\/#organization"},"image":{"@id":"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/CreditImageCabin_VJB_2114-min-scaled.jpg","keywords":["Special offers"],"articleSection":["All Topics"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/","url":"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/","name":"What has shaped surfing\u2019s culture of \u2018cool\u2019? - The Wave","isPartOf":{"@id":"https:\/\/www.thewave.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/#primaryimage"},"image":{"@id":"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/CreditImageCabin_VJB_2114-min-scaled.jpg","datePublished":"2021-05-11T13:52:01+00:00","dateModified":"2021-10-28T10:37:10+00:00","description":"From laidback go-with-the-flow attitudes, to post-punk-hipster, lifestyles have been shaped around the \u2018cool\u2019 of surfing.","breadcrumb":{"@id":"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/#primaryimage","url":"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/CreditImageCabin_VJB_2114-min-scaled.jpg","contentUrl":"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/07\/CreditImageCabin_VJB_2114-min-scaled.jpg","width":2048,"height":1366},{"@type":"BreadcrumbList","@id":"https:\/\/www.thewave.com\/what-has-shaped-surfings-culture-of-cool\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thewave.com\/"},{"@type":"ListItem","position":2,"name":"What has shaped surfing\u2019s culture of \u2018cool\u2019?"}]},{"@type":"WebSite","@id":"https:\/\/www.thewave.com\/#website","url":"https:\/\/www.thewave.com\/","name":"The Wave","description":"Bristol&#039;s slice of the ocean","publisher":{"@id":"https:\/\/www.thewave.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thewave.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.thewave.com\/#organization","name":"The Wave","url":"https:\/\/www.thewave.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.thewave.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/10\/wave-logo-DeepBlue-55mm.png","contentUrl":"https:\/\/www.thewave.com\/wp-content\/uploads\/2021\/10\/wave-logo-DeepBlue-55mm.png","width":159,"height":159,"caption":"The Wave"},"image":{"@id":"https:\/\/www.thewave.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TheWaveSurfing","https:\/\/x.com\/TheWave","https:\/\/www.instagram.com\/thewave\/?hl=en","https:\/\/www.linkedin.com\/company\/the-wave-uk\/","https:\/\/www.youtube.com\/watch?v=UpCcnIFxgPc&amp;amp;amp;amp;amp;amp;amp;amp;ab_channel=TheWave","https:\/\/en.wikipedia.org\/wiki\/The_Wave_(company)"]},{"@type":"Person","@id":"https:\/\/www.thewave.com\/#\/schema\/person\/154e019174c8830a426bfba3ec9ab3bf","name":"Sam Bleakley","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.thewave.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7fb8297fc76f3f134ec545cb1aae32c97c37b61c3f73b1c972824d4bb3face40?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fb8297fc76f3f134ec545cb1aae32c97c37b61c3f73b1c972824d4bb3face40?s=96&d=mm&r=g","caption":"Sam Bleakley"}}]}},"_links":{"self":[{"href":"https:\/\/www.thewave.com\/wp-json\/wp\/v2\/posts\/1460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thewave.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thewave.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thewave.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thewave.com\/wp-json\/wp\/v2\/comments?post=1460"}],"version-history":[{"count":0,"href":"https:\/\/www.thewave.com\/wp-json\/wp\/v2\/posts\/1460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thewave.com\/wp-json\/wp\/v2\/media\/1021"}],"wp:attachment":[{"href":"https:\/\/www.thewave.com\/wp-json\/wp\/v2\/media?parent=1460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thewave.com\/wp-json\/wp\/v2\/categories?post=1460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thewave.com\/wp-json\/wp\/v2\/tags?post=1460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}